YUMI
you + me= bigger than we'd ever be alone
yumi (弓), the Japanese bow · a Stacklist mark
The bow
Alone, not useful. But the bow is the precision instrument: it takes knowledge, skill, and calibration. It holds the shape of the whole thing and gives it direction. And when it's drawn, it's the bow that absorbs the tension.
holds the shape · gives the aim · takes the tension
The arrow
Alone, just a sharp stick. But the arrow is the momentum: built for motion and velocity. The arrow has a point, it knows exactly what matters right now. And when something lands, the arrow is what the world sees fly.
built for motion · has a point · flies
The real power is the release 💥
Neither of us is complete alone. But when the aim and the momentum line up, when the draw and the point agree on one target, Yumi fires.
The string only works when the ends are apart.
We build Stacklist from different places, on different clocks. That distance isn't something we work around. It's the draw. One of us is always pulling, one of us is always flying, and every day the work crosses the gap and lands.
Kyle · Atlanta
About 8,000 km. Six time zones. One string.
YUMI, The Hoodie
Made only when you order it. Nothing is produced that nobody wanted. It takes a little longer to reach you. Like an arrow, it's worth the draw.
View in the shopWhat does YUMI mean?
Two things at once. Say it out loud and it is simply you + me: the trust between the two people building Stacklist, bigger together than either would be alone. Yumi (弓) is also the Japanese word for the traditional archery bow: the bow alone is not useful, the arrow alone is just a sharp stick, and together they fire.
Who is behind YUMI?
Martina Zrnec and Kyle Hudson, the two people behind Stacklist. Martina is the bow: she holds the shape, gives the aim, and takes the tension, building from Croatia. Kyle is the arrow: built for motion, has a point, flies, driving from Atlanta, USA. About 8,000 km and six time zones apart.
Where can I get the YUMI hoodie?
At the Stacklist shop: shop.stacklist.app. The hoodie is black, organic cotton, relaxed fit, $60.50, and made only when you order it, so nothing is produced that nobody wanted.